Why don’t more funders seeking to achieve social change support film making? Much as it pains me to say this, as a lifetime devotee of the written word, there is nothing so powerful and immediate as a good film.

This was my first thought at the end of a fascinating day at Good Pitch UK 2010 (10 September), an event organized by Channel 4’s BRITDOC Foundation in partnership with the Sundance Institute. During the day, eight documentary film makers ‘pitched’ films in various stages of production to a hand-picked ‘roundtable’ of ten potentially interested people and a wider audience of 300 or so.