Public trust in UK charities has risen by 23 per cent since July 2007, according to a poll by voluntary sector think-tank nfpSynergy. Its Charity Awareness Monitor showed that 65 per cent of respondents to a November 2008 survey professed ‘quite a lot’ or ‘a great deal’ of trust in charitable organizations, compared with 42 per cent in July 2007. Joe Saxton, co-founder of nfpSynergy, described the figures as encouraging, since they suggest the sector has had the biggest increase in public confidence of any public institution over the same period. However, Richard Marsh, director of the ImpACT Coalition, which works to increase public trust in charities, cautioned against complacency and said the figures also show how changeable public attitudes are.