KaBOOM is a US non-profit which specializes in building playgrounds in low-income communities. Over the past 12 months, it has used the internet to disseminate its way of working with striking results. In 2009, its internet-based approach helped people build 1,600 do-it-yourself playgrounds, almost as many as KaBOOM! had built itself in the previous 14 years since its foundation.

Many other non-profits are experimenting with an internet-based approach to spread their work. By looking at the KaBOOM! model, the Monitor Institute has come up with seven basic principles to guide them, among them: keep it simple and concrete; build your own technical competency; give up credit to increase your impact; and pay more attention to actual outcomes than online metrics.