Taking part in the 13th edition of the Brazilian Philanthropy Forum promoted by IDIS at the beginning of September was a unique experience.

As chief of social policy at UNICEF Brazil, the chance to contribute to a panel focused on the importance of data and evidence for decision-making made me even more enthusiastic about the occasion. After all, it allowed me to share the perspective of the work we do at the United Nations International Children’s Emergency Fund (UNICEF), where using data is fundamental to our mission of guaranteeing children’s rights, both in Brazil and around the world.

At UNICEF, all our actions are based on the data we produce, collect, systematise and analyse, and we believe that the demand, supply and discerning use of data have a greater impact on children’s lives. When the right data is in the right hands at the right time, decision-making can be better informed, more equitable and more likely to protect children’s rights. This is why we are recognised and committed to generating solid and reliable evidence in the 190-plus countries where we operate, and it’s no different in Brazil in the 75 years we’ve been active in the country. Our work goes far beyond collecting data for our activities; we seek to work with governments and use public data in conducting surveys to promote systemic changes in key indicators.

It’s not always easy to speak to an audience of more than 200 people, especially in a plenary discussion, as floor time is often insufficient to present the many perspectives and biases of the data approach. But at the same time, it’s inspiring to see how the data and examples we identify to corroborate and facilitate people’s understanding of the analysis can offer a different perspective for people, especially social investors.

It was extremely valuable to see so many representatives from the philanthropic sector at the Brazilian Philanthropy Forum and to witness the collaborative momentum generated by the event. This shows that it’s possible to establish strategic alliances to unleash the power of data for children in Brazil and promote a present and future in which the rights of all children are guaranteed.

I understand that investing in the production of evidence is sometimes challenging, it requires more time, more backing and more courage to explore new ways of working for those who invest in social development. Redirecting social investments doesn’t happen overnight – this I know. However, it is more necessary than ever.

We firmly believe and see that private investment in the production of evidence is evolving in Brazil. At UNICEF, we have forged important partnerships with the private sector and philanthropists in recent years, and we have had great experiences. For example, we are conducting studies together with the José Luis Egydio Setúbal Foundation on a very important issue: public funding focused on children and adolescents.

Based on my experience, I believe that the philanthropic and private sectors are aware of the importance of and the investment necessary for this kind of initiative. I am convinced and encouraged by the fact that philanthropic investors who back the production of evidence as part of their social investments will be at the forefront of establishing a long-lasting legacy.

Liliana Chopitea is the Chief of Social Policy at UNICEF Brazil.