Author Archive:
Décio Emanuel
It’s not a game of choices
BuySocial currently markets itself as ‘aiming to build markets for social enterprises among the general public and private and public sectors’. But that’s not building a market, is it? It’s pushing against the existing markets, …
The greatest marketing strategy for 2019
It’s simple. It’s one single word. Transparency. On the back on an economic crisis in 2008, suspicion and dubiety has become increasingly prominent in our society. Uncertainty about the future generated fear, austerity measures were …
The best investment is one that returns time
There is this belief in entrepreneurship, that you must work long hours to be successful. Successful people are often quoted that, especially in their early days, they worked over 84 hours per week with some …
Does franchising belong in social enterprise?
As social entrepreneurs, we’ve all been guilty of believing that our idea, business model, and social impact model are unique. There is none like it; and because of this, it must merit success. Information gathered …
Stop wasting your time, energy, and effort. Improve your communications and progress faster!
When meeting with founders and directors of social enterprises, one struggle that comes back to me every time is their poor communication within the team. Most social enterprises are small businesses, with usually 2 to …
Get funding for your social enterprise through an experimental approach
Here’s the truth: the business model you have now is not the business model you will have in a year’s time. The product or service you offer now, will not be the same in a …
Multiply social impact with social enterprise networks
Social enterprises and social entrepreneurs, for now, hold a unique and ever-present culture of sharing, of ‘being in this together’, of humanity. This is particularly useful when forming networks of social enterprises. The importance of …